The process of stigmatization
A stigma develops when pejorative and condemning assessments of a group or trait affect ideas about every representative individual of this group or trait.
In Stigma, Erving Goffman mentions three stigma types: tribal (heritage, class, religion), moral (addiction, criminal history, mental disability), and "the physical abominations" (chronic illness, physical disability, cosmetic disfigurement).
Most often, Society quickly separate the deviants and isolate them apart from the group. This grouping, and related isolation of individuals promotes stigma perpetuation. An example is the isolation of epileptics by the Catholic Church for fear of the epilepsy-causing demons. Later they were separated from other patients in mental hospitals; this was done to prevent the spread of epilepsy, thought to be a contagious disease.
A more recent stigma concerns people with AIDS. Fear of contracting the virus causing AIDS through simple contact with a patient prevents some people from voluntarily having contact with people with AIDS. A stigma has been created, and fear of death is stronger than medical information regarding transmission.
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